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About us  

IsaDora is Sweden’s no.1 make up brand and since 1983 we have brought honest makeup to the many. We want to empower everyone to set their own beauty standards by offering affordable, high-quality, and easy-to-use products, without compromise. 

Guided by Swedish timeless values, our no-nonsense approach means that our products that do what they say, are safe in every way and accessible to everyone, no matter the amount of time at hand or size of wallet. 

Our Swedish roots are the moral compass that helps us stay inclusive, transparent, and responsible in everything we do. With IsaDora you don’t have to compromise on being you. That’s what honest beauty means to us. 

Brand purpose

True beauty

To empower everyone to set their own beauty standards by offering affordable, high-quality, and easy-to-use products, without compromise. We care about connecting with our consumers in a positive way by being true, inclusive, and responsible in everything we do. Makeup should be a tool for self-expression, not a cover-up, how you use it is entirely up to you. That’s what honest beauty means to us.  

Mission

We offer honest, empowering beauty – without compromise.

Brand Claims/Product claims

Our promises to you 
We believe beauty should be kind, safe, and for everyone.That’s why our products are cruelty-free, fragrance free, and made with care for sensitive skin and eyes. We are 100% vegan-friendly and clinically, and every product is made to meet the highest standards – so you can feel confident using them, every day. 

Our promises: 

  • Cruelty free since 1983 

  • Ophthalmologically tested 

  • Fragrance free 

  • Vegan-friendly 

  • Clinically tested 

  • Suitable for sensitive skin 

  • Suitable for sensitive eyes 

Manifest

  • We offer affordable, high-quality beauty you can trust – every day. And we work hard to keep that trust. 

  • Our path forward is clear. It’s not always easy, but it’s honest – in our products, our communication, and our place in the beauty world. 

  • We believe in keeping it real. From the photos we share to the products we create, honesty is at the heart of everything, and aways TRUE TO YOU.